Financial Fitness Services (Pty) Ltd

General information

Jim Millar, founder of Financial Fitness, emigrated from Northern Ireland to South Africa during October 1979. Since the early 1980’s, his work has earned him success in the field of Financial Education.

During 1982, Jim began a project in co-operation with the Johannesburg Stock Exchange to develop a revolutionary way of effectively teaching private investors how to win in the stock market. The resulting training course was a world first in combining correspondence education with telephone help lines and simulated brokerage accounts.

In 1988, Jim took those stock market training methods to the USA and redesigned the course to suit the American markets. As part of this work he developed a simple, yet extremely powerful way for a novice investor to pick stocks like a professional. Jim successfully taught this approach to almost 4000 American investors.

During 1992 Jim wrote and published a book on the stock market. It summarises everything he has found to work for private investors and the book was an instant hit with his students. Through that success he co-founded a new form of discount stock brokerage, Investors Edge Incorporated. This firm established itself as the first national discount brokerage that began its client relationship with an Investment Training Program.

While in the USA, Jim gained invaluable knowledge of the financial services industry by consulting to one of Chicago’s oldest mortgage brokers – Commonwealth Mortgage Corporation – and America’s most dynamic financial planning company – Primerica.

During 1994 he completed Financial Fitness – The Easy Way in response to the disturbing personal debt trends in the United States. Jim has found this work to be amongst his most satisfying, as he has known for years that people are trapped in debt dependency.

Numerous consumer magazines, financial publications and radio stations have interviewed Jim. He has appeared on GMSA, Carte Blanche, Options and the Money programme. Financial Fitness Consulting provided research for the Money Programme on SABC3 and has contributed to the Edgars Club magazine, SA Smart Investor and Mens Health. Jim has also written columns for Money Marketing.

Financial Fitness Consulting was formed during April1996 for the express purpose of offering Financial Fitness – The Easy Way to the hard working public of South Africa. The company makes extensive use of modern technology to provide over 28,000 students with highly effective and personalised education.