In-Decent Fashion Emporium

General information

In-decent, a unique and upmarket ladies clothing concept, is the brain child of Cees and Dalene van Velze. Cees, a veteran retailer, always dreamed of running his own store. Dalene, with her passion for colour and style, was the perfect match for him and in 2004 they opened the first In-decent in Sun City. Shortly after a store in Brooklyn, Pretoria, followed. Dalene's talent for creating a visual feast for the eye soon became legendary. Her inimitable style and flare for fashion garnered In-decent a loyal customer base. In 2008 their daughter Madele joined them in the business. They have since opened a store in Morningside, Johannesburg. In-decent's success hinges on its excellent customer service, unique fashion offering and continuous attention to detail.