Designs Simplfieid

General information

Design Simplified is a graphic design agency that was founded by Angela in 2012. After working for 14 years in design agencies across four continents she decided that it was time to spread her wings and start her own business. Angela's goal was to create a graphic design agency that offers premium quality design, superb service, honesty, integrity, clear communication and value for money.

Since starting Design Simplified, Angela has built an outstanding reputation and worked across many corporate and industrial sectors, with clients ranging from business-to-business enterprises, educational institutions, public sector organisations, sole traders and start-up businesses.

Why the name Design Simplified?
As Jim Henson once said: “simple is good”. Design Simplified is focused on communicating the essential aspects of the product or service, with no excess. Good design is simple and well refined.

What does Design Simplified do?

Brand Identity & Logo Design

A striking brand identity will raise your company profile, influence purchasing decisions, create price premiums and build loyalty. A company logo design can be your first and only chance to secure interest in your product or service. Design Simplified’s branding expertise will help your organisation find its voice, not just in Melville, but in the South Africa, Africa, or even across the globe. As an experienced branding agency Design Simplified can help with all your branding requirements, whether that means development of a new brand, consolidation and rationalisation of an existing brand, or creation of coherent brand guidelines. Design Simplified can apply that brand consistently across a range of printed and online marketing materials and through a variety of mediums, from the conceptual to the visual and copy-driven. Branding is about creating patterns, not repeating messages. Choose Design Simplified, and we will create a dynamic, successful and highly versatile brand that can be adapted while remaining coherent and relevant to your target audience. This guarantees increased flexibility, a longer shelf-life and a greater return for your investment.
Graphic design services for corporate literature
Compelling printed literature creates a positive response to your business, generates enquiries and increases sales. In today’s online culture, stunning printed literature will help to help your business make a real impact and gain a competitive edge.

Ask Design Simplified to design and manage your corporate literature and be ensured that the successful implementation of your brand in unique, timely and appropriate formats. Design Simplified will take the time to understand your business, your target audience and the image you need to project to ensure hard-hitting design solutions.

We produce a variety of collateral for our clients including brochures, leaflets, posters, flyers, direct mail, packaging, advertising and digital media. Our expert advice will help you achieve an effective marketing mix that promotes the right key messages to your target audience.

Design Simplified plans and creates effective communications for our clients

If you’d like Design Simplified to help with your requirements, you can expect the graphic design process to go something like this:

An initial consultation is held to establish your requirements and develop a brief. Additional services may be discussed that will enhance the finished project such as copywriting or photography.

Research will help decide what format, size, scale and materials will be most suitable for the project.

Design Simplified will submit cost and suggested specifications for feedback.

Design Simplified will work up a visual, to demonstrate what the finished design will look like.

Amendment and changes will be made to the concept before designing the rest of the project according to the required style.

Once the final design has been approved, Design Simplified will arrange for the job to be printed by a suitable supplier.

How Design Simplified's web designers work?

If you’d like Design SImplified to help create (or redesign) your company website, you can expect the web design process to go something like this:

Design simplified will hold an initial fact-finding meeting to ascertain your requirements.

Providing a customised proposal based on the understanding of your online marketing requirements. If you’re happy to proceed, Design Simplified will take a 50% deposit to begin work on the web design project.

The wireframing and planning session can either be done by Design SImplified or in a post-it session with you if it’s a complex website. During this time we discuss the layout and navigation of the site, possible content, and routes through the site.

Design Simplified will then apply the company branding and start creating the look and feel of the site. The homepage will be designed for your approval before designing other key pages.

Next, Design Simplified will create a working test website where you can navigate around, do some user testing and make any final amends. Your website will then be ready to go live.

Clever content management systems made simple

Keeping your website up-to-date will encourage repeat visits and increase sales. With a monthly up to date Google adword campaign and analytics Design Simplified will keep you in the top ranking sites amongst your competitors
Successful Ecommerce Solutions.

If you want to sell online, speak to us about the variety of solutions available with Design Simplified. By making your website search engine friendly and scalable so that your website can grow along with your business.

Signage and exhibition
Corporate signage is an important part of any company’s branding. By utilising the right signage and exhibition tools, your company can maximise the impact and visibility of your brand, inform your target market and inspire them to action.

Design Simplified can advise you on the best corporate signage and exhibition design options for your business and provide a complete service from initial ideas to installation. Design Simplified covers a wide variety of corporate signage:
Vehicle wrapping
Point of sale
Display stands
Pull-up banners
Presentations for TVs
Exhibition stand design
Exhibition literature